How To Get Dior ‘We Should All Be Feminists’ T-Shirts: Rihanna Nonprofit Partners, Brand Launches LA Pop-Up Shop

Following the appointment of Maria Grazia Chiuri to the role of creative director for Dior, the brand was looking to stage a big retail comeback involving high-profile partnerships and pop-up shops.

The former Valentino designer, who was announced as Dior’s newest creative director last summer, debuted her first couture collection in Paris last month. The brand was set to roll out a number of new initiatives aimed at promoting Chiuri’s first ready-to-wear collection for Dior, WWD reported Tuesday.

One such initiative included a partnership with Rihanna’s nonprofit organization, The Clara Lionel Foundation. A portion of the proceeds from sales of the Dior T-shirts with the slogan, “We Should All Be Feminists,” will go to the Foundation, which supports education and health programs around the globe.

The T-shirts will be sold online and in Dior stores until May 15.

“We are so proud to support the Rihanna project,” Chiuri had said of the partnership via WWD. “If you want to change the culture around the world, there is no other way but to invest in education.”

The luxury fashion brand also announced that 15 pop-up locations would be opening around the world, the first of which opened in Los Angeles on Saturday. Another shop in Paris opened Monday, as well. The Paris pop-up was decorated with pieces by famed artists like Tracy Emin. More pop-up stores will follow in countries like Japan, China and Seoul.

“What I really want is a closer relationship with our clients, with our audience. I think what is different, probably, about a woman designer is that I want to have a relationship with other women,” Chiuri had said of the new initiatives. “These pop-ups and events are a way to be in contact with all of the women. It’s a service, in a way.”