How To Get Kraft’s Pink Mac & Cheese

Kraft (KHC) has given its famous Macaroni & Cheese a makeover for Valentine’s Day, but getting a box of the noodles will take a little bit of luck.

For a limited time, Kraft is giving 1,000 lucky winners kits of its Valentine’s Day, Candy, Macaroni & Cheese that features a pink hue, a specialty for the holiday.

This Valentine’s Day, we’re giving 1,000 lucky lovebirds the chance to turn their mac and cheese into sweet, pink #CandyKraftMacAndCheese. To enter and see official rules, visit: https://t.co/4IVysaCuYy. NO PURCHASE NECESSARY. Ends 2/8/2021 pic.twitter.com/gOFvEr6D5Z
— Kraft Macaroni & Cheese (@kraftmacncheese) January 27, 2021

The macaroni not only has a pink color, but Kraft said it also tastes like “candy.”

In regards to turning its iconic Macaroni & Cheese pink for Valentine’s Day, Kraft said on its website, “Sure, it sounds it sounds a little strange, but hey, love makes people do strange things.”

Since the specialty product is not available for sale, customers will need to visit the Kraft website to enter for a chance to win a box. Interested participants must fill out an entry form by Feb. 8. No purchase is necessary to win, but participants must be at least 18 years old to enter.

This is not the first time that Kraft has given away a unique riff on its Macaroni & Cheese. In September, the company introduced a pumpkin spice version of the product that was flavored with cinnamon, allspice, ginger, nutmeg, cloves, and, of course, Kraft cheese.

The pumpkin spice Macaroni & Cheese was also given away with a coffee mug.

The giveaway was first offered to entrants in Canada and then expanded to customers in the U.S.

Shares of Kraft were trading at $33.67 as of premarket open on Friday, down 29 cents of 0.85%.