In the vast and ever-evolving world of craft beer, there are stories that transcend the simple act of brewing and tap into something much deeper. One such story is that of the Half Lion brewing company (HL), a small team of passionate individuals who turned their hobby project into a thriving business. Founded in 2015 by Jason Nelson and the team, Half Lion started as a craft in Jason's garage, where he and some friends brewed delicious beers and shared them with those within the community. Little did he know that HL's humble beginning would pave the way for a remarkable journey that would revitalize the beer industry with a community-driven approach.

How Half Lion Brewing Co Redefined Success
How Half Lion Brewing Co Redefined Success in the Craft Beer Industry Pexels

At the heart of HL's identity lies a deep-rooted connection to family and heritage. Jason and his wife Katie named their flagship beer, Albert's Amber, after their Grandpa. An avid outdoorsman with 35 years in the forestry industry, Grandpa Albert found solace and joy in the woods, with amber ales becoming his preferred brew. This personal touch not only pays homage to their grandfather but also serves as a reminder of the values and traditions that shaped their lives.

From the very beginning, Half Lion understood that their beer was not just a beverage to be consumed, but a catalyst for bringing people together. It was about creating a sense of belonging, a space where individuals could connect, share stories, and forge lasting relationships. Recognizing the power of community, they opened a taproom that became a vibrant hub, attracting like-minded individuals who appreciated the art of brewing and the joy of shared experiences.

But Half Lion's impact extends far beyond their taproom walls. They recognize the importance of supporting local businesses and farmers, sourcing ingredients from nearby sources to contribute to the growth and sustainability of the community. By championing local products, they not only created unique flavors but also became a driving force for economic development.

Moreover, HL actively participates in community events, supports local organizations, and hosts fundraisers to make a positive difference in people's lives. One such event is their upcoming Charity Golf Tournament. Taking place at the Half Lion Public House, their restaurant located on the Riverbend Golf Complex on the 28th of July 2023. They understood that being a responsible brewery meant giving back and using their platform to support people and organizations that resonated with their values. Through these initiatives, they became not just a beer brand but a catalyst for change, harnessing the collective power of their community to make a lasting impact.

What set Half Lion apart was their vision to accompany individuals on their adventures, both big and small. Their beers were carefully crafted to be versatile companions, enhancing experiences and creating memorable moments. Whether it was enjoying a pint on a mountaintop or sipping a refreshing beer by the riverside, HL's brews were designed to evoke a sense of adventure and create sensory recall, transporting drinkers back to cherished memories.

Through years of perseverance, strategic planning, and amazing community support, Half Lion has achieved its monumental goal of becoming the first beer business to partner with major stadiums. Their partnership with T-Mobile Park marks an unprecedented achievement in the craft beer industry.

In addition, HL has cultivated relationships with local sports franchises, including the Seattle Mariners, the XFL, the Tacoma Thunderbirds (commonly known as the T-Birds) and the Tacoma Stars, an indoor soccer team. These collaborations reflect Half Lion's commitment to supporting sports organizations that prioritize community engagement and foster a sense of belonging.

Jason's vision extended beyond merely reaching the stadiums; he seeks to redefine the relationship between craft breweries and large-scale sports venues. Half Lion's success in establishing a partnership with an iconic stadium opens new doors for local beer businesses and showcases the potential for collaboration between the craft beer industry and the sports world.

Reflecting on the journey, Jason shared, "When we started this venture in my garage, we wrote down our high-level goals, which included getting into stadiums within five years. It seemed audacious at the time, but we were determined to push the boundaries and challenge the status quo. We hit our target and became the first craft beer to partner with a major stadium."

The partnership with T-Mobile Park exemplifies Half Lion's unwavering commitment to their community and their relentless pursuit of excellence. By securing this partnership, Half Lion gains a prominent presence in the sports world, reaching a wider audience and strengthening their ties with the local community. Their beers will now be enjoyed by sports fans and beer enthusiasts alike, enhancing the overall stadium experience.

As the brewery expands its reach, HL remains dedicated to maintaining its community-driven approach. By challenging industry norms and pursuing audacious goals, Half Lion inspires other craft breweries to think beyond traditional boundaries. Their success serves as a beacon of inspiration, proving that community-focused values can shape the future of the beer industry.