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Princess Diana was reportedly a “master manipulator” when it came to her public image. She is pictured arriving at a charity gala in Washington on Oct. 4, 1990. Kevin Larkin/AFP/Getty Images

She’s been known as the people’s princess and has rarely ever been cast in a negative light. However, several reports also now claim that Princess Diana knew how to manipulate the press and use them to her advantage as she cultivated her image.

According to Express UK, several writers have painted Princess Diana in a different light since her tragic death, admitting that while the late royal was a sophisticated and charitable woman, she also knew how to work the press to her advantage.

“Let it not be said that she lacked sophistication about the media, her use of it and its use of her,” Times of London editor Peter Stothard said at the time.

That claim was backed up in the Amazon prime documentary “Princess Diana: The Woman Inside,” which claimed the Princess of Wales had been “branded the ultimate manipulator” of the media and a self-publicist, though it was also noted that she only “promoted her image only for the good of others.”

However, manipulation of the media wasn’t the only thing Princess Diana was reportedly good at, and in Penny Junor’s book, “Prince Harry: Brother, Soldier, Son,” she wrote that the manipulative behavior carried over into motherhood, and she actively did everything she could to earn the love of both Prince William and Prince Harry.

“Diana wasn’t thinking like a mother,” she wrote. “She was the child, still nursing those feelings of abandonment and emptiness that she had carried for so much of her life, hellbent on self-aggrandizement and self-justification, and ultimately, self-destruction.”