Toys R Us Comeback
The Toys R Us brand is coming back under the Tru Kids name as a team of former executives work to bring the brands back to life in the U.S. The Toys R Us logo is displayed on the exterior of a store on March 15, 2018 in Emeryville, California. Getty Images/Justin Sullivan

Toys R Us has partnered up with Target (TGT) to offer an array of toys online and in stores. With the relaunch of its website on Tuesday, Toys R Us will build off the order fulfillment process at Target as well as its customer loyalty programs.

Through the new Toys R Us website, customers will have access to the latest toy trends and brands as well as product reviews and hot toys lists, while linking to Target’s website to complete their purchase.

Toys R Us is also leveraging Target’s recently launched Target Circle loyalty program as well as its Target RedCard for five percent of every order.

The two companies will also offer orders, through Target, for same-day pick-up as well as taking advantage of the delivery options that the retailer offers, including one-hour delivery to most households.

Target also said it will extend its in-store return policies for the product offered by Toys R Us all year long.

Customers will also be able to experience all that Toys R Us has to offer through two experiential retail stores that will open this fall in Houston and Paramus, New Jersey. Here, customers will be able to see the latest toys in person and work with a sales associate to complete their purchase, which will then be fulfilled by Target.

Shares of Target were up 0.66 percent as of 10:49 a.m. ET on Tuesday.

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