McDonald’s (MCD) is dropping a line of poultry-inspired merchandise just ahead of the release of its new Crispy Chicken Sandwiches.

The fast-food chain is giving some lucky consumers early access to a limited-edition Crispy Chicken Sandwich hoodie exclusively at www.CHKNDrop.com on Thursday at 12 p.m. ET. Sizes available range from S to XXL.

The hoodie features a waveform design from music producer Tay Keith’s original audio track running up one sleeve, which is included with the promotion. The original, never-before-heard audio track from Keith will be given away on 7-inch vinyl with the hoodie and will air as part of McDonald’s advertising for the sandwich.

Some consumers will also be able to taste McDonald’s new Crispy Chicken Sandwich a day before it is available in restaurants nationwide.

McDonald’s is officially launching its new Crispy Chicken Sandwich at its restaurants on Feb. 24.

The Crispy Chicken Sandwich features all-white-meat chicken fillet on a toasted, buttered potato roll with crinkle-cut pickles. The Spicy version of the sandwich comes with Spicy Pepper Sauce, while the Deluxe version is made with shredded lettuce, Roma tomatoes, and mayonnaise.

“We know fans can't wait for our new Crispy Chicken Sandwich to hit restaurants, so we're celebrating them and this moment with a drop like no other,” Vice President of U.S. Communications, David Tovar, said in a statement. “We're excited to give fans early access to this sandwich and exclusive swag they can't get anywhere else to memorialize this great addition to our menu.”

Cost of the hoodie package is $5, while supplies last.

Over the last several months, McDonald’s has made a significant push to gain customers by teaming up with stars to sell its menu items.

Last September, it partnered with rapper Travis Scott to promote the Cactus Jack combo meal – a Quarter Pounder with cheese, bacon, and lettuce, a medium order of fries with barbecue sauce, and a Sprite. A line of merchandise was also launched under Travis Scott’s Cactus brand for McDonald’s.

In October, it collaborated with singer J Balvin to market his favorite combo meal – a Big Mac sandwich, medium fries with ketchup, and Oreo McFlurry.

McDonald’s has also recently brought back the McRib for a limited time and the Spicy Chicken McNuggets. The Shamrock Shake also returned in February, and Hi-C Orange Lavaburst has also made a return amid overwhelming customer requests after it was discontinued in 2017.

Shares of McDonald's were trading at $215.52 as of 12:58 p.m. ET, up $1.62, or 0.76%.

McDonald's
The outside of a McDonald's store is pictured. AFP / Alastair Pike
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