How To Win Bacon-Scented Shoelaces From Oscar Mayer

If you’re a fan of all things bacon, Oscar Mayer is running a contest that is sure to sizzle your sense of smell.

The company, known for their deli meats, hot dogs and bacon, announced on social media the start of a contest for fans to win shoelaces that are scented like bacon—by using actual Oscar Mayer Hardwood Smoked bacon—in honor of the re-release of Nike’s Air Max Bacons.

According to the official Sweepstakes rules, the contest will run from March 26-April 1. To enter, those eager to win will need to create a tweet using the hashtags #OscarCooksMyKicks and #Sweepstakes for an official entry—only one is accepted per person. After the contest ends, 1,500 potential winners will be randomly selected.

In a statement to Delish, Megan Lang, the Associate Director for Oscar Mayer lauded the contest, stating they were a way for fans to spice up a favorite pair of shoes and also show off their love for bacon itself.

“There are few things better than the delicious smell of freshly cooked Oscar Mayer Bacon, but you shouldn’t have to turn on the stove to fill your nostrils with the heavenly scent,” she said. “We know bacon lovers can’t get enough of it, so we’ve created these bacon-scented laces to give fans the chance to carry their bacon love everywhere, whether they’re styling the hottest new sneakers or sizzling up an old pair of shoes.”

As for the shoes that spurred the contest, the re-released shoes sport a range of shades and have contrasting color blocking and alternate laces. The shoes, currently sold out, retail for $140 a pair.