Huawei CEO Teases 'Full-Screen Display' For Mate 10 To 'Compete With Apple'

Huawei is expected to announced its its next flagship sometime in November, the Huawei Mate 10. The company’s CEO has already confirmed the existence of the device and teased that it could rival Apple’s next iPhone.

Speaking with Bloomberg, Huawei CEO Richard Yu talked about how it plans to grow its total global mobile shipments for 2017. Huawei is currently the third largest smartphone maker worldwide and it plans to ship a 140 million to 150 million units in 2017.

On top of this, the company is also preparing to unveil the successor to last year’s Huawei Mate 9. The Mate 10 should arrive sometime after Apple reveals the iPhone 8, and Huawei’s CEO believes that the Mate 10 could surpass the newest iPhone in many aspects.

READ: Huawei Mate 10 Rumor Suggests Bezel-Less Design With Full Active LCD Display​

“We will have an even more powerful product,” Yu said. “The Mate 10, which has much longer battery life with a full-screen display, quicker changing speed, better photographing capability and many other features that will help us compete with Apple.”

Earlier this month, IBT reported on a rumor that claimed that the Huawei Mate 10 would arrive with a bezel-less design. Huawei is believed to be using Japan Display Inc.’s Full Active LCD display, which would make make it possible for manufacturers to make phones with slim bezel designs “on all four sides.” With the CEO’s mention of a “full-screen display,” he may have now confirmed this rumor to be true.

It can also be deduced from Yu’s statement that the Huawei Mate 10 will come with much larger or more efficient battery and improved cameras. What’s really unclear is the mention of “quicker changing speed.”

This could refer to speedier app-switching capabilities, or this was simply meant to be “charging speed” rather than “changing speed,” as pointed out by Android Authority. Last year's Mate 9 arrive with a massive 4,000mAh battery, but the device lacked support for standard fast charging solution like Qualcomm’s Quick Charge.

Instead, it supported Huawei’s own fast charging solution called SuperCharge. It’s fast charging solution is indeed fast, but because it’s non-standard, users can only utilize Huawei’s own power adapter.

Huawei could either improve its SuperCharge technology, or simply use standard fast charging solutions for the Mate 10. Either way, it looks like power users will enjoy longer battery life and faster charging.

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The Huawei CEO didn’t give out any information on the Mate 10’s other specs, but the upcoming flagship is expected to arrive with Huawei new Kirin 970 processor. The Kirin 960 successor will not only be faster, but it’s also rumored to arrive with AI support. Artificial intelligence on smartphones are becoming more ubiquitous, so it would make sense for Huawei to adopt the technology on its next flagship.

The CEO didn’t give out details on pricing or release date, but the Huawei Mate 10 should arrive with a premium price tag. Also, the Mate 8 and Mate 9 were both announced during the month of November, so it’s very likely that Huawei would follow the same timeline.

Bloomberg’s interview ended with the Huawei CEO stating that the company will be letting go of its low-end devices. “We are giving up the very low-end devices because the margin in this is extremely low, and it’s not making enough profit for us,” Yu said. The CEO also said that Huawei plans to sustain the pace of its overseas expansion, prioritizing Europe, China and Japan.