KEY POINTS

  • Hyundai released a film depicting the “Metamobility Universe"
  • Hyundai Motors issued 30 limited non-fungible tokens
  • Popular car brands are getting into the world of NFTs

South Korea's automaker Hyundai Motors is all set to become the first automaker to enter the community non-fungible token (NFT) market as the company is planning to launch 30 limited digital collectibles in collaboration with the NFT brand “Meta Kongz.”

The company will issue the limited editions of "Hyundai x Meta Kongz" NFTs on April 20 to commemorate the release of a short film introducing the Hyundai NFT universe concept "Metamobility Universe" on Sunday.

"In the film, the "Meta Kongz" gorilla character drives in both a classic PONY and modernly reinterpreted heritage series PONY from Earth to the Moon, visualizing how mobility solutions can transcend time and space. The film at the end also teases a shooting star-shaped NFT that will be released in May," the company said in a statement released Sunday.

Profits from the sale of Hyundai NFTs will be used for the project’s management and community members.

“The Hyundai NFT universe will extend the Hyundai brand experience, especially with MZ generation, in a completely new way, further reinforcing our commitment to innovation in both the real world and in the metaverse,” said Thomas Schemera, Hyundai Motor’s Global Chief Marketing Officer and Head of Customer Experience Division.

“We are extremely excited to introduce "Metamobility" through our own NFTs and start this journey with Meta Kongz."

The company has become the first automaker to enter the NFT market with its own NFT community, including the Hyundai NFT official website and channels on Discord and Twitter.

While the Hyundai NFT Discord and Twitter channels opened on April 15, the official NFT website is scheduled to open next month.

Popular car brands, including Ferrari and McLaren, are also getting into the world of NFTs. However, these collectibles were luxury automobiles created virtually and sold to certain collectors.

On the other hand, Hyundai Motor is the first to design community-based NFTs that enable owners to join the Metaverse space the firm created.

South Korean auto giant Hyundai and its affiliate Kia have denied they are in talks with Apple for a joint project to make autonomous vehicles
South Korean auto giant Hyundai and its affiliate Kia have denied they are in talks with Apple for a joint project to make autonomous vehicles AFP / PARK JI-HWAN
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