IBTimes IGNITE Empowers Businesses Through Effective Content Marketing

International Business Times (IBT), the fast growing global digital news organization, delivering news and insight to over 90 million readers across the world, is introducing IGNITE. This new content marketing program helps online businesses boost brand awareness and market reach by focusing on strategic digital content creation and management.

60% of the most effective business-to-consumer companies leverage content marketing

Many of today’s leading businesses testify to increased brand recognition and conversion with the help of online content marketing -- the creation and distribution of digital materials to draw a targeted group of consumers.

Based on a research by the Content Marketing Institute (CMI), 60% of the most effective business-to-consumer marketers have a documented content strategy. This has proven to be key in increasing product awareness and even sales.

IBTimes IGNITE partners with businesses to deliver effective content marketing outputs based on their needs. It uses an effective strategy that focuses on the business purpose, target consumers, strategic channels, and the development and delivery of the content.

IBTimes believes that content marketing is more than just writing an article or a blog post, it is creating and packaging the right message for the right audience, and this ultimately builds consumer trust.

By investing in a content marketing strategy, businesses end up saving money

According to project management software group DemandMetric, content marketing costs 62% less than traditional marketing but generates about three times as many leads. If done the right way, content marketing will save businesses money while yielding dynamic results.

IGNITE is led by a team of highly-skilled content creators and marketers with in-depth experience in working with some of the biggest brands in the digital space. It tracks and analyzes data relevant to each brand to provide effective content marketing outputs, while also using its SEO reach, keyword domination and strong organic search traffic to achieve this goal.

To know more about how IGNITE empowers businesses, visit ibtimes.com.