Instagram To Integrate NFTs, Confirms Mark Zuckerberg

Social media platform Instagram will allow the integration of NFTs (non-fungible tokens) in the "near future," Meta (formerly Facebook) founder Mark Zuckerberg has said.

Speaking at the South by Southwest (SXSW) event in Austin, Texas on Tuesday, Zuckerberg shared that people could both show off their current NFTs, and even mint new ones over time. He did not reveal the exact plan of the social media platform integrating NFTs.

“I’m not ready to kind of announce exactly what that’s going to be today,” Zuckerberg said.

“But over the next several months, the ability to bring some of your NFTs in, hopefully over time be able to mint things within that environment," he added without mentioning the date of launch of NFTs on the image and video sharing platform.

Zuckerberg’s interest in NFTs comes as no surprise. Last year, he rebranded Facebook as Meta considering the growing popularity of the virtual world Metaverse.

The Meta CEO was confident that NFTs could at least play a role in Meta’s own metaverse.

“I would hope that you know, the clothing that your avatar is wearing in the metaverse, you know, can be basically minted as an NFT and you can take it between your different places,” he said.

Instagram is not the only social platform to take interest in NFTs. Twitter has already integrated NFT profile pictures and Ethereum wallet connectivity for its Twitter Blue subscribers.

Besides, companies like Microsoft, Warner, Adidas, Nike, Marvel and DC Comics have recently shown some sort of involvement into the NFT industry.