Japanese Social Media Giant Line Launches NFT Marketplace

Japan’s popular social media application, Line, has released a non-fungible token marketplace called Line NFT available to Japanese users only.

The company said Wednesday that the Line NFT marketplace will allow 90 million Japanese users to buy and sell approximately 40,000 non-fungible tokens.

"A non-fungible token (NFT) marketplace available only in Japan, LINE NFT will offer a wide variety of content, including exclusive NFT videos by Yoshimoto Kogyo Holdings Co Ltd called Yoshimoto NFT Theater, NFTs from the classic anime series Patlabor the Mobile Police, and NFTs of other popular characters," the statement read.

In addition, the platform will feature NFT videos of popular characters such as Gyuunyuu, Usagyuuun!, and Betakkuma.

NFTs to commemorate the retirement of athlete Kohei Uchimura and original NFTs by manga artist Yashiroazuki will be available from April 20.

The company said it will add more NFTs from different genres later by partnering with Line Family services and other companies.

Once purchased, customers can store their collectables in their Line BITMAX Wallet and then send or exchange NFTs with other users via the application.

"Based on LINE NFT's strengths of having a diverse lineup and enabling users to start using the service conveniently via the LINE app, LVC will continue to provide a myriad of experiences to users in collaboration with other group companies," the statement read.

Line is also one of the most popular messaging applications in Taiwan and Thailand.