Jennifer Lopez Uses Oscars Wardrobe Malfunction Buzz to Promote New Web Site

Jennifer Lopez definitely knows how to turn lemons into lemonade.

On Sunday night, Lopez became a fiery trending topic on Twitter after viewers of the 2012 Oscars made the observation that Lopez suffered a wardrobe malfunction while on stage presenting an award with Cameron Diaz. Many thought that the 42-year-old nipple slipped out of her very low-cut Zuhair Murad gown.

Styling team Rob Zangardi and Mariel Haenn denied any wardrobe malfunction. Mariel and I personally zipped Jennifer into the dress, so we can assure you that it wasn't a 'slip,' said Zangardi. Jennifer's dress was custom made to fit her every curve. There were even cups sewn in. Sorry to disappoint those who were hoping for a peep.

The Oscar dress was custom made for @jlo by Zuhair Murad, tweeted Haenn. The dress fit perfectly to her every inch. There were cups built in...and in NO chance that there were any, how do you say? @Jlo 'slips' :).

Jennifer Lopez laughed off the wardrobe malfunction incident, reported TMZ. Stylist Zangardi reportedly spoke with the gossip Web site and said that Lopez simply brushed off all talk of a nip-slip.

Now, J.Lo is using the Oscars-wardrobe-malfunction buzz to promote her new Web site.

On Monday, the diva and American Idol judge tweeted, All the #Oscars talk is funny, but I've got plenty of other things to talk about. She provided a line to her new Web site - jenniferlopez.com.

The first post was written on Monday at 6 p.m. In the post, Lopez said, Hey LOVE?RS! Thank you for stopping by my new site, JenniferLopez.com where I'll be talking about music, culture, fashion and more. Be sure to sign-up, create a profile, join conversations in the forum section and leave comments. Remember, this online destination was created for you, to express yourself, become inspired and exchange ideas, so make it your own!

The blog post featured three photos of Lopez posing on the Oscars red carpet in the now-infamous, sparkling Zuhair Murad gown.

2012 is already proving to be a great year with a ton of opportunities, so let's make the most of it. Keep checking back as I share fresh takes on fashion, give you backstage access to projects I'm working on, and spotlight people who inspire, she concluded.

Lemons turned right into lemonade.

However, Jennifer Lopez's attempt to brush aside the rumors does not mean people will not continue to talk.

Lopez's Oscars wardrobe malfunction has caused such a stir, and garnered so much attention, that it now has its own Twitter handle. Similar to Angelina Jolie's awkward leg poses on the red carpet (which spwaned the handle @AngiesRightLeg), Lopez's reported nip-slip now has its own Twitter account, @JLosNipple. Yes, that's right. The Twitter account's bio is one short, hilarious quip: DID YOU SEE ME?! The handle already has over 4,000 followers.