Jessica Simpson’s Lifestyle Brand To Launch New Fragrance As Part Of Its Tenth Anniversary

Jessica Simpson’s eponymous lifestyle brand is expanding again this fall. The designer label is celebrating its 10-year anniversary and as part of the milestone year, it is all set to launch a new fragrance. The “Jessica Simpson Ten” is her eighth scent and will be launched in September.

The former pop singer created the fragrance in collaboration with Marypierre Julien of Givaudan. The limited-edition scent is available in three sizes of 30, 50 and 100 milliliter. It is priced at $67 and comes from her signature perfume launched in 2014, WWD reported.

The limited-edition perfume comes in a crystal drop-shaped flacon with a stopper. The lid is designed like a peacock feather in silver. The perfume contained in the bottle is pale pink in color.

The scent has floral, fruity and gourmet compositions. The top notes consist of clementine, nectarine and plum. It also has heart of frangipani, night-blooming jasmine, orange flower, star fruit and tiger lily. The base notes include vanilla, white chocolate, bean accord, sandalwood, tonka bean and driftwood.

"Jessica Simpson Ten" takes cue from the Jessica Simpson signature scent, which was also created with perfumer Julien. The bottle is also strikingly similar, the only difference being the stopper that comes with a gold-colored feather wrap. However, her earlier scent is also available in roller-ball eau de parfum.

“As Jessica has matured, so have her fragrances,” Don Loftus, president of Parlux Fragrances Inc. and the licensee of her fragrance, said. He added that even after being in the industry for 10 years, she has proven her sustainability, adding that Simpson takes the creation of her products very seriously and is very passionate about her brand.

Loftus also added that since her Fancy line of perfume, launched in 2008, to her latest launch in 2014, her scents have gradually become more sophisticated. The fashion designer’s fragrances reportedly generate annual sales of about $30 million at retail in the U.S. The scents are in about 3,000 department and specialty stores in the country.

Simpson’s earliest scent was created in 2004. Her fragrances have been made in collaboration with perfumers Alexis Dadier, Celine Barel, Steve Demercado, Cecile Hua and Marypierre Julien.