Welsh fashion designer Julien Macdonald OBE, known for his couture creations and beaded gowns, has announced his plans of launching a bespoke service in the coming year.

Julien Macdonald Bespoke is the new business arm the designer is currently working on and will reportedly feature an in-house workshop devoted to the made-to-measure service.

I'm really excited about setting up the atelier. I've always tried to source UK fabrics and use UK manufacturers for my (ready-to-wear) collections, so having a dedicated in-house atelier to produce made-in-Britain pieces for my clients is a dream come true. Working closely with a client to create a special outfit is so much fun, and I love the idea of being able to do more of that, the designer told WWD.

Macdonald was previously appointed chief designer at the Paris Haute Couture house of Givenchy as the successor to Alexander McQueen. However, the designer is now working on his own label which will reportedly operate out of its current headquarters at Savile Road Street, London.

Named the British Fashion Designer of the Year in 2001, Macdonald has a long list of celebrity clientele including the likes of Joely Richardson, Dannii Minogue, Geri Halliwell, Dame Shirley Bassey, Carmen Electra, Naomi Campbell, Beyoncé Knowles and Selena Gomez.

Beside this, he has also been a judge on the British version of the Project Runway, known as Project Catwalk.

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