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A sign lays on the ground as Justin Bieber launches his "Someday" fragrance at Macy's in New York June 23, 2011. A 47-year-old unidentified man jumped over a blockage, shouting, and knocked the teen singer to the floor. REUTERS/Andrew Kelly

Justin Bieber was attacked Thursday during a promotional event at Macy's in New York City, where a throng of Beliebers had camped out for an opportunity to meet the teen superstar.

A 47-year-old unidentified man jumped over a blockage, shouting, and knocked the teen singer to the floor. According to a witness, Bieber shouted What? What?

Security officers were quick to take the attacker off the teen, and he was whisked away by New York Police.

Bieber was promoting his new fragrance Someday

After the incident, Bieber was upset and went into the store, where he avoided reporters.

One young lady at the scene was so overcome by the incident that she had to be carried away by police officers.

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