Kanye West, shown here at the 2020 Vanity Fair Oscar Party, is in the running for five Grammys in 2022 -- but whether he will perform is up in the air
Kanye West, shown here at the 2020 Vanity Fair Oscar Party, is in the running for five Grammys in 2022 -- but whether he will perform is up in the air AFP / Jean-Baptiste Lacroix

KEY POINTS

  • Kanye West met with Adidas after the brand released a statement about their partnership
  • The rapper reportedly showed the execs an X-rated film during the meeting, shocking them
  • He accused Adidas of raping and stealing his designs after putting their partnership under review

Kanye West left the Adidas execs uncomfortable during their business meeting.

West, 45, met with the execs of Adidas to talk about their partnership. However, the "Donda" artist made a surprising move by playing a pornographic film to them during the meeting, which was captured on camera in a 30-minute YouTube video.

The footage showed West with four other businessmen, whose faces were blurred out in the video. The meeting began with the "Gold Digger" rapper holding his phone horizontally to show them something.

"Is this a porn movie?" one asked after a few seconds. He replied, "Yeah."

"Jesus Christ," another said.

The Grammy winner continued to hold his phone close to their faces until one of the men moved his arm and phone away. West said he was showing them an X-rated film to draw a parallel between its plot and his relationship with the company, which manufactures and distributes his billion-dollar Yeezy brand.

"I'm only gonna work with Adidas if he's the CEO," West said pointing to one of his team.

"You guys have done wrong by the company, by the business and by the partnership," he went on. "The whole concept of this video is that the guy had cheated, so then the girl was like, 'Well then I'm going to do the thing that's your worst nightmare.'"

He continued, "This is your worst nightmare. Your worst nightmare is not me hitting you. Your worst nightmare is not me playing the porn. Your worst nightmare is not me screaming. We've done all his."

He turned to the man he wanted to be the CEO and said he was their worst nightmare. He then pointed at another team member and said he was their "worst nightmare No. 2."

Another asked if it was West's dream or nightmare and what they were doing. One of West's liaisons explained what was happening since they were confused.

"What you're feeling right now is extreme discomfort, and that is exactly the point because when someone steals this man's ideas, his creations, it's like you're stealing a child. These are all children of his mind, and you've kidnapped them," the liaison said. "There are Yeezy-inspired derivatives that are making significant revenue because people can't tell the difference because it's so inspired. ... He's angry, and he's right."

The liaison also explained why West terminated his partnership with Gap, who also allegedly did something wrong to the rapper-businessman. During the discussion, one of the execs agreed that they could "certainly do a lot better" in terms of working with West and his team.

"That's legal work. That's legal work," West said.

He added that he is the "king of culture" and their army is ready for "a different level of nuclear activity that no one will recover from."

"Adidas has to come and be like ... 'Ye, what do you want?'" West continued. "I'm not talking to you guys. I'm not arguing about money with people broker than me. I'm not arguing about ideas with people with lesser ideas than me."

West stormed out of the meeting after saying those words.

Page Six noted that West had been calling out Adidas for allegedly copying his ideas. When the company dropped its Adilette 22 slide, the "Flashing Lights" singer said it was a "fake Yeezy made by Adidas themselves."

In August, he also called out Adidas for allegedly making decisions behind his back. According to him, the retailer "brought back older styles" and "picked colors and named them." He also alleged that they hired his people and "stole colorways and styles" and hired a general manager.

Adidas said it was reviewing its Yeezy partnership with West after his controversial "White Lives Matter" T-shirt at Paris Fashion Week. The brand said, "successful partnerships are rooted in mutual respect and shared values," CNBC reported.

West responded on Instagram, and a screenshot of which was obtained by XXL before it got deleted. He shared the report from CNBC and wrote, "F-----CK ADIDAS I AM ADIDAS ADIDAS RAPED AND STOLE MY DESIGNS."

West has been restricted on Instagram and blocked on Twitter following his alleged anti-semitic posts. Instagram also admitted it deleted some of West's posts on the platform without mentioning what those posts were.

Rapper Kanye West smiles during a meeting with U.S. President Donald Trump to discuss criminal justice reform at the White House in Washington, U.S., October 11, 2018.
Rapper Kanye West smiles during a meeting with U.S. President Donald Trump to discuss criminal justice reform at the White House in Washington, U.S., October 11, 2018. Reuters / KEVIN LAMARQUE