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At the recent Kaseya DattoCon held in Miami, Kaseya CEO Fred Voccola addressed an audience of over 3,500 attendees and spelled out key takeaways for its Managed Service Provider partners.

Kaseya CEO Fred Voccola Identifies Key Opportunities and Addresses Profitability
Kaseya CEO Fred Voccola Identifies Key Opportunities and Addresses Profitability Challenges for MSP Partners Pixabay

The Opportunity Landscape for MSPs

Voccola emphasized three key opportunities for MSPs to take advantage of in the coming year:

  1. SMBs' Digital Transformation: Voccola said small and medium-sized businesses (SMBs) would continue to invest in digital transformation, presenting significant opportunities for MSPs to offer their services and expertise in this area.
  2. Co-Managed Model Adoption: As organizations seek to optimize their resources, Voccola highlighted the growing trend of adopting a co-managed model. This model allows MSPs to collaborate with internal IT teams, providing specialized support and guidance.
  3. Cyber Resiliency: Voccola emphasized the increasing need for cyber resiliency as cyber threats continue to evolve. MSPs can position themselves as trusted partners, offering robust security solutions and proactive measures to protect their clients' digital assets.

Challenges Faced by MSPs

Voccola also acknowledged the challenges that MSPs face in the current landscape, including:

  1. Competition: MSPs are facing increasing competition in the market, requiring them to differentiate themselves by providing unique value propositions and exceptional service.
  2. Rising Labor Costs: The cost of skilled labor is on the rise, impacting MSPs' profitability. Voccola encouraged MSPs to leverage automation and integration to optimize their workforce and deliver more value without proportionate increases in staffing.
  3. Limited Integration and Tool Utilization: Many MSPs rely on multiple tools and platforms, resulting in limited integration and underutilization of these resources. Voccola emphasized the need for deep workflow integration to streamline operations and maximize efficiency.
  4. Tool Complexity and Cost: The average MSP uses approximately 17 different products and spends 20% of its recurring revenue on software. Voccola recognized the challenges posed by tool complexity and high costs, urging MSPs to adopt comprehensive solutions like the IT Complete platform to simplify their operations and improve profitability.

The Affordability Advantage

Voccola emphasized that Kaseya's IT Complete platform is not only feature-rich but also affordable. Priced lower than competitors, adopting the complete suite of IT Complete modules enables MSPs to access extensive integration and automation capabilities, thereby improving profit margins and service delivery capabilities without the need for additional engineering resources.

ProfitFuel Program

To help MSPs identify the financial benefits of migrating to the IT Complete stack, Kaseya introduced the ProfitFuel program. By dedicating just four hours to the program, MSPs can uncover the financial opportunities, integrations and automation capabilities they would gain by adopting the full suite of IT Complete modules. The results of the program have been highly impactful, enabling MSPs to enhance their profitability and service offerings.

Leading the Way

Fred Voccola's keynote address at Kaseya DattoCon 2023 showcased Kaseya's commitment to innovation, integration and automation. The advancements in the IT Complete platform and the vision for deep workflow integration reinforce the company's dedication to empowering MSPs and driving their profits. As the MSP landscape continues to evolve, Kaseya remains at the forefront, providing comprehensive solutions that address the unique challenges faced by MSPs.