Kim Kardashian, Beats By Dre Introduce Neutral Beats Fit Pro Earbuds
Beats by Dre and Kim Kardashian have teamed up and are releasing a collaboration of new Fit Pro wireless earbuds in three neutral shades.
The three tan-hued shades for the earbuds include Moon (light), Dune (medium) and Earth (Deep). They will be released on August 16 and will retail for $199.
"I wanted to break away from the idea that headphones have to be colorful to make a statement," Kardashian said in a press release. "This collaboration is special because it allows you to blend in or stand out, and Beats is known for creating products that showcase individuality."
"Kim brought her signature minimalist style to the first-ever Beats Fit Pro custom headphones," said Eddy Cue, senior vice president of services at Apple. "We're excited to offer Beats' most innovative headphones in a whole new, gorgeous color palette to music fans and fashion lovers alike."
The nude colors being offered in the new Beats line also correlate with the color palette Kardashian uses for her SKIMS clothing brand, most of which come in neutral tones.
The entire Kardashian family is known for their preference of nude-colored tones, which has been hypothesized in the past to be because of the "naked" vibe it presents.
It appears Kardashian was inspired by the love of neutrals when it comes to the headphones, according to Vogue.
"This concept was born from my love for neutral color palettes, but I also wanted to show that tech is as much a part of style as clothes. I believe that the things we wear every day should feel effortless, including headphones," she said.
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