Kim Kardashian Launches Skims Holiday Campaign Featuring Snoop Dogg

Snoop Dogg and his family are Skims' Holiday family of the year.

Kim Kardashian launched her solutions wear brand's 2022 holiday campaign Thursday, sharing via Instagram photos of the 51-year-old "Drop It like It's Hot" rapper, his wife Shante Broadus, their three children and their grandchildren modeling Skims' Fleece Sleep Sets and Cozy collection.

"Introducing the Skims Holiday campaign, starring @SnoopDogg alongside his wife, children, and grandchildren. The cultural icon and three generations of his family are shot together for the first time, wearing our signature Cozy collection," the 42-year-old Skims founder wrote alongside the campaign photos.

Snoop and Shante's 28-year-old son Cordell, 25-year-old son Corde and 23-year-old daughter Cori posed alongside their parents in the campaign, photographed by Donna Trope. They were joined by the rapper's grandchildren, Lunda, Journey, Zion, Sky and Elleven.

Some photos showed the family sporting matching Skims flannel pajamas. They also rocked the brand's Cozy Knit Unisex Pullover, Cozy Knit Unisex Jogger, Cozy Knit Unisex Robe and the Kids Cozy Knit Onesie.

Fans praised the campaign as the "best collab ever."

"Damn, I love it. Skims [is the] best brand [for real]," one social media user wrote.

Another commented, "I need to get a set for my family and [I]!! I LOVE this!"

"This campaign is everything!" a third user wrote, while another commented, "So good."

Snoop — born Calvin Cordozar Broadus Jr. — released a statement expressing his gratitude toward Skims, explaining that it was the first time their family had been featured together in one campaign.

"I feel so blessed that three generations of my family were able to come together for the Skims Holiday campaign! It's the first time we've been featured in a campaign altogether and we all loved the super soft, comfy outfits," he said, according to People.

"The Broadus family will definitely be wearing matching SKIMS this holiday season!" he added.

The rapper also posted some photos of the holiday campaign on his Instagram account, including one featuring his whole family and some of him with his grandchildren.

It is the second time that Skims has featured a musician's family in its holiday campaign. Last year, Teyana Taylor, her husband Iman Shumpert and their young daughters Junie and Rue modeled the brand's first-ever unisex Cozy collection.

"Skims continues to spotlight strong family dynamics to speak to the brand's continued focus [on] creating products for all family members. This holiday season, family starts at Skims," the company said in a press release, according to People.