Kim Kardashian's 'Kimono' Shapewear Is Getting A New Name
It's been less than a week since Kim Kardashian West announced her new shapewear line, "Kimono," and it's already getting a new name. The line was subject to much controversy and backlash immediately following its announcement but Kim is staying positive and taking this moment as a learning opportunity.
The 38-year-old reality star took to social media on Monday morning to further address concerns regarding the name "Kimono". In a tweet, she acknowledged that although being her own boss is a challenge, she considers it a rewarding and a blessing.
"I am always listening, learning and growing - I so appreciate the passion and varied perspectives that people bring to me," Kim continued in a subsequent tweet. "When I announced the name of my shapewear line, I did so with the best intentions in mind."
The shapewear line, which was set to launch sometime in July, will no longer be under the name "Kimono." In a third tweet, Kim wrote, "I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always."
Kim first announced "Kimono" on June 23. She stayed silent, at first, regarding the criticism she received over the name. However, late last week the KKW Beauty creator did eventually offer up an explanation.
In a statement to The New York Times, she described the collection's name as "a nod to the beauty and detail that goes into a garment" and had revealed she had no plans "to design or release any garments that would in any way resemble or dishonor the traditional garment.”
The mother of four added, “I understand and have deep respect for the significance of the kimono in Japanese culture.”
Despite what some would consider an attempt to save the name, Monday's tweets prove it was unsuccessful. The now unnamed shapewear boasts a size range of XXS-4XL and will be available in nine different shades.
There is no word yet on if the collection's July release will be postponed.
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