Since Monday, more than 56 million people (and counting) have viewed the 30-minute video unleashed by Jason Russell and Invisible Children, Inc.
Celebrities including Oprah Winfrey, Kim Kardashian and Diddy have also posted messages and links to the video on their Twitter accounts.
Celebrity photographer Tyler Shields took it one step further, writing STOP KONY with his own blood and posting a photo of the words on his website.
I painted this using my own blood lets stop the blood shed here! STOP KONY! Help spread the word! he wrote.
Meanwhile, Rihanna has reportedly reached out to Invisible Children about making her own video about raising awareness. According to TMZ, both sides are hoping to complete the new video as soon as possible.
Part of the Stop Kony 2012 campaign includes reaching out to The Culturemakers, 20 celebrity figures Russell and company categorize as When they speak, the world listens.
Click on any of their photos and the website generates a Tweet that reads: Help us end #LRA violence. Visit kony2012.com to find out why and how. @[celebrity Twitter handle] join us for #KONY2012.
Among the Culturemakers are Angelina Jolie, George Clooney, Jay-Z, Ben Affleck and Bono.
Lady Gaga, who is also on the list, will surely have a big impact on the campaign. If she posts anything on Twitter, all 20.4 million (a new Twitter record) of her followers will see it.
The Invisible Children's Kony 2012 campaign aims to stop Uganda warlord Joseph Kony and the Lord's Resistance Army from kidnapping children and turning them into soldiers and sex slaves.
Click through for a list of some of the celebrities supporting Invisible Children and the Stop Kony 2012 campaign.
Oprah Winfrey took the “Next Chapter” edition of her show to Fairland, Iowa on Sunday where she explored a new type of spirituality: Transcendental meditation.“Have watched the film. Had them on show last year.Made big donation #KONY2012,” Winfrey wrote on Tuesday, later adding “Thanks tweeps for sending me info about ending #LRAviolence. I am aware. Have supported with $’s and voice and will not stop.” REUTERSRihanna has asked Ashton Kutcher to spend the summer with her in the UK.REUTERSAfter retweeting several posts about Kony from his Twitter followers (and manager Scooter Braun), Bieber wrote his own Stop Kony post to all 18 million of his followers.“it is time to make him known. Im calling on ALL MY FANS, FRIENDS, and FAMILY to come together and #STOPKONY,” he tweeted, along with a link to the video. REUTERS“I painted this using my own blood lets stop the blood shed here! STOP KONY! Help spread the word! Will you spread the word?” -- Shields on his photo.www.tylershields.comFollowing the footsteps of her little sister Kendall, Kim retweeted a link to the Kony video and wrote “Wow just watched! What a powerful video! Stop Kony!!!”REUTERSLike Kirstie Alley, Russell Simmons took a bit of time to research Joseph Kony. All week, Simmons has been linking to articles about Kony on Global Grind, promising to provide “the 411 on the #StopKony movement.”On Thursday, Simmons simply wrote, “#KONY surrender. Please rt.”REUTERSWith the amount of press and attention Kony 2012 has received, the campaign has also been hit with waves of criticism. But Alyssa Milano has assured her Twitter followers that Kony 2012 is the real deal.“Hey skeptics, the #Kony2012 campaign did do something powerful. It educated millions of the atrocities carried out by Joseph Kony in Uganda,” she wrote on Thursday.REUTERSAll week, Diddy has been using plenty of his celebrity power to spread the word on Kony. In nearly a dozen Twitter posts, the music mogul has asked for the help of his dear followers.“Dear Joseph Kony, I’m Gonna help Make you FAMOUS!!!! We will stop YOU #StopKONY! All 6,000,000 of my followers RT NOW!!! Pls” he wrote on Wednesday.REUTERS"Vampire Diaries” starlet Nina Dobrev wasted no time in spreading the word.“one of you will be effected by its message. I wont even have to ask you to RT because I know you will. #stopkony and save the children,” she wrote on Twitter.
REUTERSIan Somerhalder "potential" Christian Grey of "50 Shades of Grey"REUTERS