Kraft Foods may raise its offer for Cadbury Plc or offer more cash in its bid if rival takeover offers emerge, a source familiar with the situation said on Sunday.

The Kraft team is figuring out the next move, the source said.

Kraft made a $16.8 billion hostile offer to acquire U.K. confectioner Cadbury, but rivals such as Hershey Co , Italy's Ferrero, and Nestle now may be weighing takeover bids themselves.

Kraft never said that was its final offer, the source said.

The source declined to be named because they were not authorized to speak with the media.

(Reporting by Jessica Hall; Editing Bernard Orr)

United kingdom Cadbury