Kylie Jenner Slammed For Company's 'Lack Of Diversity,' Only 13% Of Staff Are Black

Kylie Jenner is reportedly being called out by netizens after she revealed that only 13% of her employees in Kylie Cosmetics are black.

The apparent backlash came after Jenner joined dozens of beauty brands on Sunday (June 7) as part of the Pull Up for Change initiative spearheaded by Sharon Chuter — the black CEO and founder of UOMA beauty.

Jenner, 22, disclosed the percentage of black, white and BIPOC (Black, Indigenous and People of Color) in her company’s staff, revealing that only 13% of her employees are black. Kylie Cosmetics claimed that about 47% of its staff are BIPOC, while 53% are white employees. The beauty brand entrepreneur then concluded the announcement by stating that 100% of the staff are “women-identifying.”

Following the revelation, Jenner and her cosmetics brand were immediately slammed for a “lack of diversity” by fans and netizens, Daily Mail reported.

Commenters were quick to call out the 22-year-old makeup mogul for the low percentage of black employees, with some urging her to “hire more.”

"Hire more. 13% is not enough when African Americans set the trends & standards in the beauty industry," an Instagram user wrote.

“We need more influencers that aren't white,” another user on Instagram said.

"WTH is this nonsense," an Instagram user commented on the post.

"Unfollowing and no longer buying your products," another said.

However, there were also some who acknowledged Jenner’s transparency in detailing the records of her company’s workforce.

“The honesty in this post is what I love, and that you guys used your platform for this!” a fan wrote.

“Thankyou! Please continue to support more black content creators,” another user penned.

Meanwhile, Chuter’s Pull Up for Change initiative was created to call on cosmetics brands to “pull up or shut up” and fight for equalizing economic opportunities for the black community.

"Thank you for the public statements of support for the Black community,” the movement’s statement on its Instagram page read. “Whereas we understand and appreciate the support, be conscious that to piggy-back off a trending hashtag when you have been and continue to be a part of the problem is once again appropriating and exploiting the Black community.”

Pull Up’s statement continued: "So we ask all brands who have released a statement of support, to publicly release within the next 72 hrs the number of Black employees they have in their organizations at corporate level. We also need to know the number of Black people you have in leadership roles. You all have statements and policies about being equal opportunity employers, so show us the proof! PULL UP or SHUT UP!"