Lamborghini Introduces 'The Epic Road Trip' Through Space - A Virtual Journey Lasting 8 Months

Automobile manufacturer Lamborghini has announced "The Epic Road Trip" which is "a virtual journey that starts from the moon, crosses space and continues in iconic locations across the world."

According to an Aug. 5 statement, Lamborghini has partnered with NFT PRO, a firm that helps companies extend their brand in Web3, and INVNT.ATOM, a Singapore-based brand experience agency.

Lamborghini revealed that under this program, the firm's cars will be "unmissable protagonists of places that the traveler can visit and discover." The users will be able to collect new NFTs every month until March 2023.

Four non-fungible tokens (NFTs) will be released every month for four days consecutively while the purchase window for these tokens would be only 24 hours. The fourth NFT will be limited-edition and only 63 of them will be created.

The first three regular-priced NFTs will be listed at $196.30 each while the exclusive limited-edition NFT will be sold for $1,963.

"At the very end of the campaign, only those who have acquired all the monthly NFTs issued - either the three regular NFTs or three regular plus the limited edition - will receive a special NFT," Lamborghini added in the statement.

Additionally, Lamborghini will also provide separate surprises in the program. For example, those who purchase two complete monthly collections will receive a digital artwork produced by Mitja Borkert, Head of Design at Lamborghini, for "The Epic Road Trip" campaign.

"Since 1963, the year of its foundation, Automobili Lamborghini has always led from the front, demonstrating this with its super sports cars that continue to be the protagonists in dreams of children and adults all over the world. Entering the virtual world of modern collecting with NFTs is the natural translation and evolution of that dream," Christian Mastro, the Marketing Director of Automobili Lamborghini, said.

This is not the first NFT venture for Lamborghini as the automobile manufacturer recently released its first collection for auction in February 2022. The collection was designed by Swiss artist Fabian Oefner.

"NFTs are the new, unconventional and exclusive proposition, paving the way for a new form of expression for the younger generations," Mastro said.