Lauren Conrad's upcoming MTV reality show pulled

Lauren Conrad's upcoming reality show on U.S. network MTV has been pulled, the fashion designer told The Hollywood Reporter.

We sold a show to MTV, filmed it and are really proud of the final result, she told THR in a statement. MTV felt the subject matter was too high brow for their audience and offered me the opportunity to change the show by incorporating more of my personal life.

The show was to follow her as she creates a line of evening wear and launches her label.

We agreed going into the project that this show would be an aspirational one, focusing on my career and my goals and not my personal relationships, Conrad told THR. We delivered the show that we sold and are sorry MTV didn't feel their viewers were savvy enough to appreciate it.

David Janollari, EVP, Head of Programming for MTV, told Entertainment Weekly magazine: We decided not to go ahead with the show. She did do a pilot. There were talks about whether we could somehow manage to put together a special based on that footage but that's also a big question mark based on her interest in that and the finances. We love her! We would love her on our network! It was a great attempt but it just didn't feel like a perfect fit for us now.

Conrad appeared on two MTV reality shows that tracked her personal life, Laguna Beach and The Hills.