Miami Heat's LeBron James speaks to the media after a team practice at the NBA Finals basketball series in Miami June 1, 2011. Miami won Game 1 of the series against the Dallas Mavericks on Tuesday.
Miami Heat's LeBron James speaks to the media after a team practice at the NBA Finals basketball series in Miami June 1, 2011. Miami won Game 1 of the series against the Dallas Mavericks on Tuesday. Reuters

After a Game 1 victory over the Mavericks Tuesday night, LeBron James announced that he will launch a new retail store in Miami in Fall 2011.

The store, named Unknwn, is being called modern and high-concept. It will feature a mix of apparel, footwear, printed materials and lifestyle accouterments.

So far, OriginalFake, A.P.C. and Nike Tier Zero have signed on as suppliers.

[Source: Hypebeast]

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