LG G2 Release Goes Wrong: 20 People Accidentally Shot By BB Guns In Marketing Event [VIDEO]

Twenty people were injured in a marketing event by LG Korea to promote the new G2 smartphone. The plan of the “G in the cloud” event in Seoul, South Korea, was to let hundreds of helium balloons with vouchers for free G2s into the air.

What LG did not count on was for the crowd to bring BB guns to try to shoot down the balloons and claim a voucher for the $852 phone. There were 20 people unintentionally shot; some were hospitalized. A Korean news broadcast showed other people with sharp objects at the end of long sticks, comparing the crowd to the recent Brad Pitt movie "World War Z."

LG admitted to the Korea Times that it had trouble controlling the crowd. The company only hired about 20 security guards for an event that quickly spread through Facebook and Twitter.

The LG G2 is the new top-of-the-line smartphone from LG. The LG G2 features a full HD display, a Qualcomm Snapdragon 800 and a 2.26 GHz quad-core processor. The 3000 mAH battery can power the LG G2 for more than an entire day on a single charge, and the 13-megapixel camera features stabilization technology to make photo and video recording on the LG G2 exceedingly smooth.

LG issued an official apology and said it would cover the cost of medical care for those injured at the LG promotional event. Future events to promote the G2 have been canceled. Turns out not all press is good press.