Lingerie Football Players Strip Down for PETA's Anti-Fur Campaign (Photos & Video)

People for the Ethical Treatment of Animals have added a new weapon in their campaign against cruelty to animals - bold, beautiful and semi-naked women.

Players from the Lingerie Football League have joined hands with the animal rights group for a new anti-fur campaign by stripping for the cause.

Ladies from the Toronto Triumph team took part in a semi-nude photoshoot to encourage buyers to leave fur alone this Christmas.

The ladies not only stripped for the cause but they also appeared in a video to promote the anti-fur campaign.

“The ladies of the Lingerie Football League (LFL) are some seriously tough cookies.... these bombshell athletes teamed up with PETA to use their fame and fit figures to show the world that fur should be permanently cut from the roster. They jumped at the chance to draw attention to the millions of animals who are abused and killed for their skins each year,” PETA said.

The four female athletes, covered by a helmet, football and a couple of shoulder pads, bared it all with the field as their backdrop.

When you wear that fur jacket you don't ever really think about: 'What happened to this animal for me to be putting this on?' one of the players said in the video.

The video shows rabbits that are killed by electric shocks and elephants suffering from whip attacks.

Earlier this week, the players also took part in a PETA demonstration at Toronto’s Eaton Center, Huffington Post reported.

“Wearing fur is a personal foul. With so many stylish, warm, and durable fabrics available today, there’s no excuse for wearing anyone’s skin,” PETA Campaigner Emily Lavender said in a press statement.