LinkedIn (LNKD) Going The Facebook Route And Adding Sponsored Content To Your News Feed

Your LinkedIn Corp. (NYSE:LNKD) homepage is about to look a bit more like your Facebook Inc. (NASDAQ:FB) news feed.

The social network said Tuesday that it will now allow brands to post sponsored content targeted to information on your profile.

“With Sponsored Updates, marketers will be able to distribute this content directly to relevant professionals in a place their customers and prospects are already consuming professionally relevant content,” David Hahn, LinkedIn’s vice president of product management, wrote in a blog post. “Marketers can target Sponsored Updates to any segment of our premium audience based on professional profile data across more than 225 million members.”

But unlike Facebook’s early missteps with mobile marketing, LinkedIn is pushing all the paid content right to desktops, smartphones and tablets, Hahn said.

Investors in the social network, which went public more than two years ago, had tepid reactions to the news as stock has been steadily falling since Friday. On Tuesday afternoon, shares in the company were down more than 1 percent to $195.01.