A Look Inside Lady Gaga's New Makeup Line, Haus Laboratories

On Tuesday, Mother Monster herself, Lady Gaga, announced that she would be partnering with Amazon to release a new makeup line called Haus Laboratories. The new product offerings will include lip gloss, lip liner, and all-over color, but what else do we know about it so far?

According to Business of Fashion, the brand will be launching in September and will mark the "Shallow" singer's first attempt at venturing into an independent business arena. The line is said to draw inspiration from her "early days as an aspiring singer in lower Manhattan, applying drugstore makeup to form what would become her signature look."

Gaga assembled a team of 15 experts to assist her in bringing this vision to fruition. She also secured backing from Lightspeed Ventures, an investor who has additionally worked with Goop and Stitchfix.

The official Haus Laboratories Twitter account offered a first look at the line on Tuesday, which can be seen below.

Haus Laboratories also marks the first major beauty brand to ever exclusively launch on Amazon. Some experts view this as a risky business decision as Amazon does not have a cemented stronghold in the beauty industry, while others see it as an opportunity as sales of cosmetics are said to be growing on the site.

However, according to Business of Fashion, the decision was a "no-brainer" for Gaga because Amazon was the only place that could offer her free rein to brand her products in a way that felt right for her, including focusing on self-acceptance and confidence.

"There are companies that see me and what I stand for and the way that I view the world, and if it's not perfectly in line with what they do... they'll be like, 'Can you just change half of the equation?'" the singer said, adding, "The answer is no. No deal. No message of self-acceptance, no deal."

Continuing, she said, "I have a platform in the world. God gave me this voice for a reason, I don't know why, I ask myself that question all the time, but I'm sure as hell not going to put out a beauty brand that is going to drive insecurity and fear into people. This is about liberation."

Makeup from the new line will be available to pre-order beginning on July 15. Fans can also sign up for email alerts on the official Haus Laboratories website.