A Look At Selena Gomez's Net Worth Ahead Of New Sephora Makeup Brand Launch

On Tuesday, Selena Gomez announced the launch of her new makeup line, Rare Beauty, via Twitter. The actress revealed that her cosmetic products will be available in North American Sephora locations later this year. As we’ve seen with celebrity brands like Fenty Beauty and Kylie Cosmetics, the beauty industry can bring in a lot of income for these already-wealthy individuals, but just exactly how much is Gomez worth ahead of her makeup launch?

According to Celebrity Net Worth, the “Lose You To Love Me” star has a current net worth of $75 million. Her acting career began in 2002 with numerous appearances on “Barney & Friends.” More popularly, Gomez is known for her role on the Disney Channel series “Wizards of Waverly Place,” which aired from 2007-2012. She has since starred in several movies and released three studio albums.

The performer, who formerly dated Justin Bieber, is also the face of the athletic wear brand Puma. Furthermore, Gomez was the most followed person on Instagram for several years. Although she no longer holds the title, thanks to soccer player Cristiano Ronaldo, the songwriter currently still has over 160 million followers on the platform. This following has reportedly allowed the star to make a decent amount of money from paid social media posts, as well. Her Twitter account, where she announced the launch of Rare Beauty, has nearly 60 million followers.

“Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer,” she wrote Tuesday. “Here’s a tiny sneak. There’s more to share AND I can’t wait.”

In the promotional video for the cosmetic line, Gomez said Rare Beauty is all about “embracing our own uniqueness.”

It remains to be seen if this unique makeup line will add to Gomez's overall net worth moving forward.