Love It Or Hate It? Dunkin’s Sugarplum Macchiato Has The Internet Divided

Dunkin’ had the internet divided on Wednesday when it released the Sugarplum Macchiato for the month of December.

The new drink, which can be served hot or iced, combines espresso, milk, and sugarplum flavors that are made up of blueberries, raspberries, blackberries, and plums accented with vanilla and rounded out with a sugary finish.

"Our Sugarplum Macchiato is a colorful twist on a well-known, but perhaps mysterious-tasting, flavor of holiday lore,” Jill Nelson, vice president, marketing strategy at Dunkin' said in a statement. “It's the perfect complement to our fan-favorite holiday latte lineup and brings even more delicious cheer to the Dunkin' menu.”

The Sugarplum Macchiato was made for social media with its color-changing appearance. As of Wednesday afternoon, a TikTok video showing the drink’s purple-layering had amassed 45,500 likes, while a post on Instagram had over 111,500 views.

While the viral concoction was gaining traction, the social media was divided on the taste of the Sugarplum Macchiato.

Some on Twitter loved the sweetness of the drink, saying, “The sugarplum macchiato from dunkin’ absolutely slaps.”

Another Twitter user loved the drink so much they said, “The #SugarplumMacchiato from @dunkindonuts tastes like fruity pebbles and I’m in love.”

Still, another Twitter user said, “You’ve done it again!!!”

But not everyone was in love with the coffee chain's new drink. One Twitter user said, “[I] tried the dunkin sugarplum macchiato thing and I can confirm that it does in fact taste like a car battery that’s been wired to a blueberry bagel.”

Another Twitter user said it tasted “like a prune juice latte.”

While another Twitter user said, “it was the worst thing” they’ve ever had.

Dunkin’ said the Sugarplum Macchiato is only available for a limited time.