Lululemon To Offer A Resale, Exchange Program Encouraging Sustainability Amid Surging Inflation
Lululemon announced on Tuesday that it will nationally debut its “Like New” program which allows customers to trade in or resell gently used clothing from the company.
The launch on April 22, which is Earth Day, will be an expansion of the program that was piloted in 2021 and comes during a time when inflation is rising.
“At lululemon, we’re deeply committed to creating quality products built to last and that are better for people and the planet. Bringing Lululemon Like New to all U.S. guests is a major step toward a circular eco-system and achieving our Impact Agenda goals to reduce our environmental footprint,” said Celeste Burgoyne, President, Americas and Global Guest Innovation in a press release.
“We’ve seen incredible momentum from our pilot program, and we look forward to welcoming new guests nationwide,” Burgoyne added.
Clothing can be exchanged for an e-gift card as part of the "Lululemon Like New" program. Lululemon will offer $5 for tank tops, t-shirts, short and long sleeve shirts and shorts. It will offer $10 for hoodies, sweatshirts, sweaters, pants, crops, leggings, dresses, and bags and $25 for Lululemon coats & jackets, according to the Like New website.
The profits from the program are reinvested in lululemon’s “Impact Agenda” which is committed to making 100 percent of its products with sustainable materials by 2030.
"Lululemon Like New is just one example of how we're working towards creating a circular ecosystem and offering ways to extend the life of our product," said Maureen Erikson, Lululemon's senior vice president of Global Guest Innovation.
"Buying secondhand is no longer a trend, it's a new normal here to stay — our pilot proved that our community is passionate about participating in recommerce," Erikson added.
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