Macy’s makes extensive plans for holiday season

Following its annual tradition of celebrating the magical season of Christmas, Cincinnati-based Macy's Inc. on Tuesday announced a series of special events and displays for children and adults alike.

Operating in about 850 department stores in 45 states, the company is organizing a chain of events like the unveiling of the holiday windows at Macy's State Street in Chicago or the much-awaited Macy's Thanksgiving Day Parade in New York.

In cities across the country, Macy's creates a magical setting to inspire the joy and goodwill of the holiday season with traditions our communities eagerly await every year, said Martine Reardon, executive vice president of marketing, Macy's.

The retail giant, which posted its third-quarter profit on Wednesday, has indicated high hopes for the coming holiday season.

The company said despite concerns over low purchasing rate by consumers due to tepid economic recovery and high unemployment, it has made extensive plans to engage and allure customers for the holiday selling season.

The company also stated that its iconic department chains, My Macy's and Bloomingdale's, are doing well investing aggressively for the return of the upscale customer. Both brands have benefitted from an enhanced integration of store offerings, online sites mobile technology and social media.

A special attraction organized by Macy's on Friday is the Nutcracker Market Fashion Show to celebrate the Houston Ballet, the fourth largest professional ballet company in the U.S.

In addition to the fashion show, the retail brand will also take a booth at the marketplace for the first time. All proceeds from the event will be used to benefit the Houston Ballet Foundation's academy and scholarship program.