Mattel’s live-action Barbie movie will begin production this March.

CEO Ynon Kreiz said on Thursday during an interview with CNBC’s Squawk Box that the movie first announced in 2019, will finally start filming “this coming March.”

The start of the movie production comes the same month as Barbie’s birthday, as the iconic doll turns 63 this year. The first Barbie doll ever was introduced on March 9, 1959.

"Barbie, at 63, is still the most diverse doll in the market, it continues to evolve, be more relevant than ever, both timeless and timely," Kreiz said.

Kreiz also added news that actress America Ferrera has joined the cast, and that filmmaker Greta Gerwig will be writing and directing the movie. Ferrara is known for her role on "Ugly Betty," while Gerwig is best known for directing films such as “Lady Bird” and Little Women.”

"It has an incredible cast, with Margot Robbie playing Barbie, Ryan Gosling playing Ken. We just announced America Ferrera to join the cast," Kreiz said.

It is unknown what character Ferrera will be playing yet, as Mattel has kept any details about what the movie quiet.

Robbie will be producing the film under her and Tom Ackerley’s production company “LuckyChap Entertainment,” according to Deadline.

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