McDonald's Bets On Chicken Sandwiches To Bring In Customers: Where To Try The Chicken Big Mac?

McDonald's is doubling down on chicken sandwiches as it tests what it hopes is the next big hit with American consumers – the Chicken Big Mac.

The burger chain is testing the Chicken Big Mac in select locations in Miami this month for a limited time. This move comes after running a test trial of the item earlier this year in the U.K., the Washington Post reported.

McDonald's fans in the U.K. hungrily lapped up the sandwiches, which could mean if American customers feel the same way, the Chicken Big Mac will find its way on menus at restaurants located throughout the country soon.

McDonald's told the Post that the Chicken Big Mac consists of two tempura chicken patties, American cheese, lettuce, pickles, and Big Mac sauce, all on a sesame seed bun.

In an email about the Chicken Big Mac test, McDonald's told the Post, "We're always looking to give our fans more ways to enjoy the classic menu items they know and love... While not everything we test makes it on our U.S. menus, we'll use this time to gather feedback from both customers and restaurant crew as we consider opportunities to offer more delicious options in the future."

The idea of a Chicken Big Mac isn't entirely new as McDonald's fans have been ordering menu-hack versions of the sandwich and posting in social media videos for some time, the Post said.

If McDonald's adds the Chicken Big Mac to its menu, it would be the fourth chicken sandwich to make an appearance in recent time as the chain added three new options in 2021 – the Crispy Chicken Sandwich, Spicy Chicken Sandwich, and Deluxe Chicken Sandwich.

McDonald's kicked off 2021 with the three new chicken sandwiches, sending a warning signal to its rivals that it was ready to compete in the so-called Chicken Sandwich Wars, which erupted with a bevy of chicken introductions from its competitors throughout the year and beyond.

The U.S. Chicken Big Mac test comes as McDonald's recently ended the testing of its McPlant – a plant-based burger. The restaurant said the test "concluded as planned," but an analyst report revealed it generated disappointing sales, Restaurant Dive reported.