McDonald’s Launches Travis Scott Combo Meal But Not Everyone Is Happy About It
Starting on Tuesday, McDonald’s (MCD) will be putting a Travis Scott-inspired meal on its menu, but not everyone is happy about the new offering.
McDonald’s announced that the rapper’s Cactus Jack combo meal – dubbed after the record label founded by Scott and his nickname - will be available to order at is restaurants nationwide through Oct. 4. The meal, which is made up of Scott’s favorite McDonald’s order – a Quarter Pounder with cheese, bacon, and lettuce, a medium order of fries with barbecue sauce, and a Sprite – costs $6.
“Everyone has a favorite McDonald’s meal, no matter who you are,” McDonald’s U.S. Chief Marketing Officer, Morgan Flatley, said in a statement. “Travis is a true McDonald’s fan having grown up visiting our restaurants in Houston, not to mention one of the biggest musical acts and cultural icons in the world. This is the first time in nearly 30 years we’ve introduced a superstar’s name to our menu.”
While Scott's team up with McDonald's will also result in the two supporting yet-to-be-announced charities, McDonald’s is also hoping to cash in on the tie-up with Scott to draw in customers, but some of its franchisees are not happy about the star’s connection to the fast-food chain.
The rapper, who has explicit lyrics in his music, has drawn criticism from McDonald’s franchisees, with one survey showing two-thirds opposing the partnership, Restaurant Business reported. But McDonald’s is taking a bet on the star, who has over 32.3 million followers on Instagram and has sold 45 million albums in the U.S. to date.
“I couldn’t be more excited to bring the Cactus Jack x McDonald’s collaboration to life,” Scott in a statement “We are bringing together two iconic worlds. Including a charitable component was key for me, and I can’t wait for people to see what we have in store.”
This is only the second time that McDonald’s has named a meal after a celebrity. The first time was in 1992 with Chicago Bulls basketball player Michael Jordan’s McJordan burger – a variation of the Quarter Pounder that included bacon and barbecue sauce, K-102.5, a radio station out of Kalamazoo, Michigan, said.
Shares of McDonald's were trading at $214.54 as of 12:04 p.m. EDT on Tuesday, up $2.81 or 1.33%.
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