Australian actress Mia Wasikowska, known for her portrayal in movies like Alice in Wonderland and The Kids Are All Right, has been chosen as the new face for luxury brand Miu Miu for its Spring/Summer 2012 campaign.

The campaign will be Mia's first venture in the fashion arena where she replaces 14-year-old Hailee Steinfield in the campaign.

The latter reportedly attracted criticism as she was too young to front a major fashion label.

The first look of the campaign shows the actress in a creation with bright shades and floral prints.

Born in Canberra, Mia started her career in Australian television and film. Later, she became known to a wider audience following her critically acclaimed work on the HBO television series In Treatment.

However, it was only in 2010 that she gained worldwide prominence after starring as Alice in Tim Burton's $1 billion-grossing Alice in Wonderland and appearing in The Kids Are All Right, for which she received the Hollywood Breakthrough Actress Award.

Take a look at the first campaign image of Miu Miu featuring Mia and some of her other red carpet appearances through the years:

Mia Wasikowska is the New Face of Miu Mius SpringSummer 2012 Campaign
Australian actress Mia Wasikowska, known for her portrayal in movies like "Alice in Wonderland" and "The Kids are All Right," has been chosen as the new face for luxury brand Miu Miu for their Spring/Summer 2012 campaign. Miu Miu/handout
Mia Wasikowska is the New Face of Miu Mius SpringSummer 2012 Campaign
Australian actress Mia Wasikowska poses for photographers as she arrives for the Royal World Premiere of "Alice In Wonderland" at Leicester Square in London February 25, 2010. Reuters
Mia Wasikowska is the New Face of Miu Mius SpringSummer 2012 Campaign
Australian actress Mia Wasikowska star of the film "The Kids Are All Right" arrives at the 2011 Film Independent Spirit Awards in Santa Monica, California February 26, 2011 Reuters
Mia Wasikowska is the New Face of Miu Mius SpringSummer 2012 Campaign
Actress Mia Wasikowska poses on the red carpet at the Metropolitan Museum of Art Costume Institute Benefit celebrating the opening of Alexander McQueen: Savage Beauty, in New York, May 2, 2011. Reuters
Mia Wasikowska is the New Face of Miu Mius SpringSummer 2012 Campaign
Director Gus Van Sant (L) and actors Mia Wasikowska and Henry Hopper arrive on the red carpet for the screening of the film "Sleeping Beauty", in competition at the 64th Cannes Film Festival, May 12, 2011. Twenty films are competing in the May 11 to 22 cinema showcase, with a roll call including major screen stars, revered "auteur" directors and relative newcomers. Reuters
Mia Wasikowska is the New Face of Miu Mius SpringSummer 2012 Campaign
Actress Mia Wasikowska arrives as a guest at a special screening of the film "The Artist" in Beverly Hills, California November 21, 2011. Reuters
Mia Wasikowska is the New Face of Miu Mius SpringSummer 2012 Campaign
Cast member Mia Wasikowska poses as she arrives for the Giorgio Armani and the Cinema Society screening of the film "Albert Nobbs" at the Museum of Modern Art in New York December 13, 2011. Reuters
Hollywood Hollywood