Microsoft announces Surface's entry into overseas markets at CeBIT
Microsoft announced at the CeBIT trade show in Hanover on Monday that it's rolling out its Surface computer to 12 new markets in Europe, the Middle East and Africa.
Surface is a computer touch-screen on the top of a table that lets users move contents around by using hand movements and gestures. It's already out in the US and Canada. It will now be marketed in Austria, Belgium, France, Germany, Ireland, Italy, Netherlands, Qatar, Spain, Sweden, the United Arab Emirates, and the United Kingdom.
Microsoft said that it was responding to calls from enterprises looking to use the tool as a means of impressing customers and potential clients.
Since our initial launch of Microsoft Surface, we have received an overwhelming response from companies worldwide looking for innovative ways to engage with their customers, and developers who want to create applications that were not possible with other technologies, Panos Panay, general manager of Microsoft Surface said in a statement.
We are excited to be entering into these new markets with partners who have already begun exploring the many possibilities of Microsoft Surface locally.
Microsoft unveiled Surface two years ago and has since gained 120 application development partners for the system in 11 countries. The company first had problems in having applications developed for the system, but said it is now surpassing these problems.
Microsoft also announced a partner ecosystem for Surface, including a variety of companies that are eager to offer complementary enterprise applications and solutions for the Surface.
These partners include Avanade, which has developed solutions pitched at the retail market, and EMC, which has built a Surface tool based on Microsoft's own Fast enterprise search platform.
The software giant is set to demonstrate the Surface this Wednesday at the CeBIT event.
Below is a video demonstrating Microsoft's Surface computer:
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