The online community MySpace sealed a deal BBC to display some of its programs on MySpaceTV in move to increase completion with major online video rival, YouTube.

MySpace, owned by media conglomerate, News Corp., said the companies will share advertising revenue. MySpace made the decision in a bid to become a hub for video, music and other content and compete with similar Internet portals like Yahoo Inc. MySpace will show selected BBC programs through its video platform, MySpaceTV which has over 100 million-plus global users.

The deal marks the first content sharing agreement MySpace has made, while BBC has already found some success by syndicating content onto Google's Web site YouTube and networking site, Bebo. Such videos attracted over three million views since February 2007. Meanwhile, MySpaceTV is the second most popular video Web site, behind YouTube.

Other social networking sites including Facebook, MySpace's primary rival, have chosen to mainly focus on messaging, blogging, networking and other social tools.

The clips are to include interviews with celebrities, comedy sketches and classic series such as Doctor Who, Robin Hood and popular British comedy The Mighty Boosh. MySpace users will be able to share clips with friends by embedding them onto their personal profile pages.

BBC hopes the latest deal will allow them to expand their release of its content as they try to reach younger consumers where they socialize.

This partnership continues our strategy of putting BBC content right at the heart of where audiences spend their time and watch video online, Simon Danker, the director of digital media at BBC Worldwide, said in a statement.

MySpaceTV will start showing the BBC content from today to 27 countries and will be available in 7 languages.

YouTube Video Google