If you’re a comic book fan, Wednesdays are always the most highly anticipated day of the week since it’s the day new books are released. But on this particular Wednesday, the day has even more special meaning because it's National Comic Book Day!

Target (NYSE:TGT) is holding massive sales on comic book-related merchandise. Everything from a Hulk mask (23 percent off at $13) to the "Batman: Under the Red Hood" special edition Blu-ray (50 percent off at $15) -- so head over to the retailer’s website to cash in on National Comic Book Day deals.

“Today we offer deals on all things comic book. We thought it would build character,” Target explained in announcing the sales.

Target isn’t the only national retailer celebrating National Comic Book Day. Deals can also be found at the website for Jo-Ann Fabric & Craft stores.

In a one-day, web-exclusive deal, Jo-Ann is slashing 40 percent off its licensed comic book character fabrics. Among the items on sale are a Batman Bat Signal Logo fabric ($5.39) and a fleece featuring a number of Marvel characters ($8.99.) Check out the rest of Jo-Ann’s deals here.

As for brick and mortar comic book stores, it may be harder to find deals on National Comic Book Day.

“No, [National Comic Book Day is] not something that’s really widely known. Not that many people know about it in the comic book world,” a manager at Midtown Comics’ Times Square location told International Business Times.

Nonetheless, Midtown Comics is celebrating the spirit of National Comic Book Day with the large number of customers who visit its shops to get their hands on new releases.

“We’re encouraging people to pass on their comics to their friends today,” the manager said, explaining the effort to get comic book fans to become familiar with books they might not have yet explored.

If you’ve checked out the National Comic Book Day deals and still can’t get your fix, don’t fear. Instead, mark your calendar for May 3, which marks Free Comic Book Day. That’s when comic book shops across the country, including Midtown Comics, hand out free comics.

“We make a real big push for that,” the manager said.