NBA Rumors: Ball Brothers To Sign With Jay-Z's Roc Nation Sports

Ball brothers Lonzo, LiAngelo, and LaMelo are reportedly signing with Jay-Z's Roc Nation Sports. Following an in-depth deliberation, the siblings were said to come up with a "family decision" to join the sports management company, bracing themselves for a brand new hoops atmosphere.

LaMelo's manager Jermaine Jackson told ESPN about the recent development, adding that Raymond Brothers will be designated as the primary agent.

"This was a family decision," Jackson said. "This is now an extended family. They put together a beautiful game plan with Jay-Z. The basketball game is about to change. They are going to create something totally new."

Established in 2013, Roc Nation Sports has had its fair share of household names represented in various sports. For basketball, the Ball brothers will be joining the roster that includes Kyrie Irving, Markelle Fultz, Danny Green, and Spencer Dinwiddie, just to name a few.

And as to what influenced their decision, Jackson said it all just went down to gauging for what's best for the situation.

"We talked to several agents, but the family had good vibes with Roc Nation," Jackson told ESPN.

Banking on the well-established reputation of Jay-Z and his venture, it seems the process of choosing them was simply a no-brainer.

"I've known Jay-Z since I played for the Knicks, but this is what the kids wanted to do. Jay-Z is a master at what he does. He's global. It's power beyond power," Jackson added.

"This is something that they are building from the ground up together. They are brothers and they love each other and that's how they roll. It's all love. They don't separate from each other."

Lonzo, the eldest, currently plays as the starting point guard for the New Orleans Pelicans, whereas LiAngelo suits up for the Oklahoma City Blue in the G-League.

Meanwhile, LaMelo continues to prepare himself for the upcoming NBA Draft, where he is projected to be a top lottery pick. The 18-year-old made waves in his stint with the Illawarra Hawks in the NBL in Australia where he averaged 17.0 points, 7.6 rebounds, and 6.8 assists, enough to win him the league's Rookie of the Year award.