LOS ANGELES (Hollywood Reporter) - NBC is launching a Chuck game that gives points to fans who talk about the show using social media.

The game is called Mission: Chuck Me Out and is designed to track users who mention Chuck on Twitter, Facebook and MySpace. In fact, every tweet that mentions Chuck can earn the user a point.

The fan who racks up the most points between now and March 10 will be rewarded by having their photo appear during the NBC program in one of Chuck's mental flashes.

The game is similar to the Biggest Gleek game Fox launched for Glee in August.

Chuck, starring Zachary Levi as a crime-fighting computer nerd, begins its third season on January 10.