After signing deals with the likes of Nickelodeon and “Game of Thrones” showrunners, Netflix has now acquired a new partnership deal with Korean-based producer JTBC Content Hub. Revealed by Variety, the partnership extends to both already-established primetime TV dramas, as well as upcoming original content produced by JTBC.

The multi-year deal will help to optimize upcoming JTBC dramas on Netflix, as well as allowing for future original content to be more easily broadcast and announced. Together, Netflix and JTBC will be co-developing made-for-TV dramas, in addition to building upon the 600 hours-worth of JTBC licensed content already on Netflix.

Since 2017, JTBC shows on Netflix have been relatively prosperous, according to the streaming service. Such content includes the likes of “My Country: The New Age,” “Something in the Rain,” “Life,” and more.

The JTBC Netflix deal won’t officially start until 2020, yet it seemingly has proven just how valuable international content has become for the streaming platform. A spokesperson for Netflix said, “Our members love great Made-in-Korea stories, and JTBC’s great shows have proven its success in Korea and around the world.”

JTBC itself was birthed in 2011. Since then, it has grown astoundingly, becoming Korea’s most successful privately-owned broadcaster, what with such content as JTBC News Live, original content, dramas, and so much more. With four specialty streaming channels, in addition to the main JTBC hub, Netflix and JTBC together will attempt to bridge the international sector by providing the world with far more JTBC content.

JTBC said, “The trust between JTBC and Netflix will become more solidified through the agreement. The agreement will also drive JTBC’s entrance into overseas markets as a global production house with high-quality content.”

Coming off the heels of yet another content production deal made between Netflix and Studio Dragon, which is owned by Korean-based CJ ENM, JTBC’s newfound partnership is even more proof that Netflix will continue to expand into international markets to ensure its library continues to remain original and impactful for all audiences.

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Netflix remains the streaming leader with its unrivaled global reach but is facing powerful new competitors including Apple and Disney. AFP/ROBYN BECK
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