People play a Kinect boxing game on an XBox 360 gaming console
Online role-playing video games will now be developed according to players’ behavior. REUTERS

Microsoft announced Tuesday it will allow its users to use voice and motion commands to interact with advertisements while playing their favorite game or watching a video through popular Xbox Kinect gaming console.

The advertising tool is called NUads, natural user interface ads, which will allow users to say Xbox Tweet to share something about the ad on Twitter.

When you have highly interactive people and a passive medium, they are interacting with their phone or their laptop while watching TV, shared Mark Kroese, the general manager of the advertising business group for the Microsoft Interactive Entertainment Business, according to the New York Times.

Kroese added the new ads, create a natural way for the user to engage with the TV.

The new feature will be available for users in the spring of 2012.

Watch the video below that explains the new method of advertising that was presented to advertisers at the Cannes Lions International Festival of Creativity.

Microsoft The New York Times Advertising Twitter