New Peeps Flavors Being Sold At Target, Walmart, Kroger And More

Love them or hate them, Peeps is bringing even more flavors to its Easter candy lineup. The marshmallow candy maker is now offering the quintessential treat in a variety of flavors, including chocolate pudding, root beer float, and even hot tamales.

Selling nationwide are the Peeps Chocolate Pudding Flavored Marshmallow Bunnies and Peeps Root Beer Float Flavored Marshmallow Chicks. Retailers Target and Walmart will also be selling the Peeps Froot Loops Flavored Pop, while Kroger stores will have the Peeps Hot Tamales Fierce Cinnamon Flavored Marshmallow Chicks.

Also, featured at Target will be the Peeps Delights Raspberry Flavored Marshmallow Chicks Dipped in Crème Flavored Fudge, while Walmart will have Peeps Individually Wrapped Marshmallow Chicks for Egg Hunt. Peeps Flavored Jelly Beans are also available this Easter.

"The Peeps Brand has become an icon in American pop culture, with its instantly recognizable colors, shapes and flavors holding a special place in the hearts of many for nearly seven decades,” Caitlin Servian, brand manager for Peeps.

“We take pride in seeing that parents who were given Peeps in their Easter baskets as kids are now passing those traditions on to their own family. We strive to meet the perfect balance of history and innovation by continuing to offer our classic Peeps Chicks and Bunnies, while also bringing new and exciting products to our fans."

In addition, Peeps has teamed up with Kellogg’s to offer Peeps Marshmallow Flavored Cereal with yellow chick and blue and pink bunny Peeps Marshmallows, and International Delight to feature coffee creamer with the Peeps-Flavored Creamer Singles at convenience store gas stations. Standard Peeps-Flavored Creamer from International Delights will be available at retailers nationwide.

Peeps’ recipes are also being created with the help of Milk Bar and Duncan Hines.