News Corp's Making Fun Debuts as Social Games Publisher

Making Fun, Inc., the social game publishing arm of News Corp.'s Digital Media Group, said it intends to commission independent game studios to develop high-quality social games.

Initially, the company will be targeting social network web sites and thereafter expand to smartphones, tablets and beyond.

Making Fun, which has three publishing deals already in place, with title launches slated for this summer, is actively seeking additional developer partners to finance, create and distribute social games for digital platforms.

Explosive growth in the social games space has attracted substantial game development talent, raising the costs to effectively compete. Making Fun provides funding and other essential services to enable our partners to focus their energy on making great games, GM John Welch said in a statement.