Nike Hypervenom 3 Release: When And Where To Buy New Soccer Cleats
Soccer players and Nike fans have something to look forward to -- Nike is days away from unveiling the new Hypervenom 3 Green/Hyper Orange colorway football boots.
The new Hypervenom shoes will get a complete internal facelift with its new design and features. The final design will include an upper that takes inspiration from the Flyknit sneakers and will include the “introduction of a new plate,” according to a statement from Nike.
Nike released its first Hypervenom shoes in 2013, which was a low-cut version designed in a Bright Citrus colorway. The Hypervenom 3 boots in will be available to purchase at the end of the month, Jan. 30, online on Nike.com. Although pricing information has not yet been released, the cleats tend to retail for about $275.
Special foam pods were designed into the Flyknit upper, located in the “strike zone” of the cleats and the pods about 2mm thick. A new Hyper-Reactive plate, which has been in the works for six years, uses Pebax (a polyester block amide), which was added in the forefoot of the cleats for additional support. The Flyknight uppers also make the boots significantly lighter.
“We wanted a softened, flexible upper on Hypervenom 3 and knew Flyknit was the best way to achieve this,” designer Dylan Van Atta said in a press release. “By designing down to the pixel, we’re able to bond the texture only where necessary to keep it supple for comfort and touch.”
To help launch the product, which was first announced Jan. 16, Nike tapped five renowned European finishers to model the shoes for the ad. The black and white add features Marcus Rashford, Robert Lewandowski, Harry Kane, Gonzalo Higuain and Edinson Cavani all wearing the boots, which were notably featured in a shock of neon green and orange. Nike will also release a low-cut version of the boot.
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