Nike Makes a Call Back…to the Future for Next Big Product

Talk about something would make even someone like Biff Tannen smile: Nike is reportedly coming out with a new shoe based on Marty McFly's futuristic kicks in Back to the Future 2.

The evidence is mounting in favor of the shoes, which were called the Nike Air Mag sneakers, being the real deal and the latest product from the Beaverton, Ore. based shoe giant. Last year, the company applied for and received a patent for shoes that were exactly replicas of the Marty McFly Air Mags, complete with the auto-lacing.

This year, Nice Kicks blogger Matt Halfhill reported getting a call from Nike at midnight. Nike allegedly flew him out to Los Angeles for an announcement. When he got to his hotel room, there was an iPod shuffle that instructed Halfhill to play it. When Halfhill played it, he got a message from Dr. Emmett Brown aka Christopher Lloyd himself, who said the following:

Welcome to Los Angeles. If my calculations are correct, over the next 24 hours you are about to see some SERIOUS SH-T!

Inside the box was a note was from Nike, which said It's about Time. It included an invitation to an unveiling event that promised to change the course of time. There were also Back to the Future related products like a copy of the DVD and 1985 style Pepsi bottles.

Meanwhile Back to the Future 2 director/producer tweeted the following: Something big is coming soon. Can't say anything yet. No one should know too much about their own destiny. #BTTF.

Unless Michael J. Fox (who played McFly) and Lloyd are reuniting for Back to the Future 4, this probably means the shoes.

The shoes appear in the second film of the trilogy, they come with auto-laces. The popular series, which launched Fox's film career, ended after the third movie in 1990.

A sneak peak of the shoes is below: